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Sponsorship Opportunities


The City of Highland Park is home to more than 29,000 residents and we are a destination for thousands more coming to work, play, shop, dine and stroll.  Several community events attract thousands of residents and visitors throughout the year and on a continuous basis.  These festivals, parades, concerts, conferences and more hosted at a variety of Highland Park venues, are a perfect opportunity to increase the visibility of your company and reach new audiences.  Become a sponsor of a City of Highland Park event and/or program and showcase your business and support the community.

Below is a sponsor package and agreement that will provide your business with the opportunity to reach more than 20,000 weekly users accessing the City's website and social media outlets, more than 59,000 viewers of our public access channels and the 29,000+ guaranteed audience of Highland Park residents through the Highlander community newsletter.  For more information about sponsorships, or to customize your package, please contact Hayley Garard, Assistant to the City Manager, at
, or (847) 926-1043.

Sponsorship Opportunities

The City offers numerous ways in which you can support the community through events, programs and services.  The information below outlines the City’s key events and programs that seek sponsorship support. 

Independence Day Parade

In Attendance: More than 3,000 line the streets

The annual parade features more than 60 floats, marching bands, dignitaries, novelty groups, community entries and other special entertainment. 


Independence Day Fireworks Display

In Attendance: More than 1,000 view the fireworks from Wolters Field

The fireworks display is best viewed from Wolters Field where viewers lay out blankets to watch the 30 minute show. 


Bitter Jester Battle of the Bands

In Attendance: 300 – 1,000 viewers

Battle of the Bands in June brings in more than 15 local high school bands to compete for a grand championship; the top four bands perform on 4th of July leading up to the fireworks at Wolters Field.


Highland Park Business Summit

In Attendance: More than 200 business/property owners, real estate professionals and residents

The Business Summit, which takes place in October, brings together business leaders in the community and region to learn about the City’s initiatives and strategic work plan, discuss strategies and opportunities, and network with peers, business leaders and community stakeholders.  

Holiday Lighting Ceremony

In Attendance: More than 300

The Holiday Lighting Ceremony in November takes place in Port Clinton Square in downtown Highland Park and includes performances by local choirs and bands, a special appearance by Santa, a scavenger hunt and a lighting ceremony.

Senior Center Programming

More than 300 members

The Highland Park Senior Center provides health, recreational, cultural, educational and counseling services to the City’s senior population ages 50 and older.   Individuals interested in sponsoring Senior Center programming should contact Laura Frey, Program Coordinator, at (847) 432-4110 or .

Public Access Center

Reach: More than 59,000 in viewing audience for Community Channel, 29,000 for Government Channel

The Highland Park Public Access Television Center informs the public on municipal affairs, promotes participation in community programs and events and preserves public access through community television.  The Center is open to community.


Sponsorship Packages & Application

Sponsorship packages and application forms can be viewed here.